Nosotros (and the rest of the internet for the past decade) accept already spent some time convincing yous of the importance of acquiring online customer reviews for your business. (Did you know that in a recent HubSpot Research survey, ane/3 of respondents said review sites played an important function in their purchasing controlling process?)

Free Download: 45 Customer Referral Templates

Just if you're new to customer reviews or not sure where to find them, let's brush up on some basics and highlight why they're relevant for your business.

In a bit of a time crunch? Use the spring links below to navigate to the verbal content y'all're looking for.

Table of Contents

  • Customer Reviews & Their Benefits
  • Best Customer and Product Review Sites
  • Customer Review Sites for B2C Companies
  • Customer Review Sites for B2B Companies
  • Client Review Sites for Both B2B & B2C Companies

  • Other Places for Consumer Reviews

Benefits of Customer Reviews

There are two major reasons why customer reviews are of import.

1. Customer reviews are a learning opportunity for your business organization.

Negative or neutral reviews provide your visitor with an opportunity to learn and develop. Yous tin can see exactly where your concern is failing to meet customer needs and remove common roadblocks in the client journey.

For specially poor reviews, reps can follow upwards with these customers and prevent potential churn. They can highlight specific pain points and arts and crafts personalized responses geared to specific problems. This makes your client service team appear more invested in your customers' goals, which results in fewer negative reviews and increased customer retention.

2. Customer reviews are marketing and sales tools for your concern.

The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews tin be used as customer testimonials during pb acquisition and can help you add more contacts to your CRM. In fact, 91% of consumers read at to the lowest degree one review earlier purchasing a product. So, don't only pat yourself on the back the adjacent time you get a five-star review; Make sure everyone knows how expert a job your visitor is doing.

how many reviews customers need to read before purchasing a product

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With that in mind, it's not prophylactic to assume we all know where to runway downwardly those positive customer reviews. I mean, we might all be able to rattle off one or two sites ("Yelp! And I call back you can get them to show upward in Google Maps, too?"), but we don't exactly accept a laundry list of options at our disposal

Check out our list of the best production review websites for B2B and B2C companies. Keep in mind that every industry has niche sites, too. For instance, those in the restaurant industry may desire to be on UrbanSpoon or OpenTable. This blog post won't go into sites that are specific to ane industry, but information technology will provide review sites that utilise to businesses in nearly any industry.

Client Review Sites for B2C Companies

1. Amazon Customer Reviews

Amazon was ane of the outset online stores to permit consumers to mail service reviews of products in 1995, and information technology remains 1 of the most important resources for consumers looking to make informed purchase decisions. Even if people can and practise buy a product elsewhere, if it's sold on Amazon.com — unless it'due south gasoline or drug paraphernalia, that is — so many people will look up its Amazon review before they decide to buy.

AMazon customer review website

What's going to carve up your product from ane that looks just similar information technology? Those shiny aureate stars and good customer reviews. Products are rated on a five-star rating scale, which is broken down past the percentage of reviews per star, followed by most helpful customer reviews and near recent customer reviews.

Benefits of Amazon Customer Reviews:

  • Amazon has over 300 meg users who can run into your review.
  • Amazon's rating organisation is straightforward and like shooting fish in a barrel to empathize.
  • Amazon offers a production ranking characteristic that rates your product's popularity.
  • Amazon users are loyal — 22% won't look at competitors if they discovered the product on Amazon.

2. Angie's List

Geared toward U.Due south.-based service businesses, Angie'due south List is a "higher-stop" review site, because users actually accept to pay for membership. Only you go what yous pay for. The reviews, given on an A–F scale, are typically very well-idea-out — not a lot of that ranting and raving that'southward more common on free review sites. The reviews can't exist anonymous, which helps cut down on fake or misrepresentative reviews, and companies are immune to respond to the reviews posted about them, too.

It'due south free to ready a page for your company. Once you have yours, encourage your customers who are on Angie'south List to go out reviews there — members are the only ones allowed to do it!

Benefits of Angie's List:

  • Reviews on Angie's List are typically of high-quality since users demand to pay to employ the site and tin't mail service anonymously.
  • Even though this is a paid subscription service, information technology'south complimentary to listing your company on Angie's List.
  • If a client has a bad feel with a recommended provider, Angie's List will work with both the customer and the company to resolve the issue.

3. Choice

Have customers working in academia? Better yet, are they located in Australia? Pick is a member-funded review website based in Australia. It independently evaluates bookish resource — like libraries — and provides detailed reviews to its members.

The bulk of its work involves reading bookish writing, creating comparisons for each resource, and writing buying guides for customers. In addition, it allow members to charge per unit and hash out specific resources and libraries with other Selection members. If you take customers in Australia, we recommend encouraging those who are on CHOICE to leave reviews there.

Benefits of Choice:

  • Choice posts over 200,000 reviews each year and serves about 2,400 institutions worldwide.
  • Since Selection evaluates academic resources independently, its reviews are unbiased.
  • Choice offers a "Review of the Day" characteristic that reviews one academic resource per twenty-four hour period. Y'all tin read it even if you are non a Selection member.
  • Option has a "Choice Picks" page where you tin see the best products that information technology recommends.

4. Trustpilot

Trustpilot is a fast-growing, community-driven consumer review platform based in Denmark, although it has expanded out of Europe into 65 countries, including the U.S. The platform for businesses helps companies from all over the world proactively collect customer reviews. It's the customers who write both product and seller reviews, keeping it tertiary-party verified.

While in that location is a basic version for free (this lets you create a contour folio and collect customer reviews), the paid versions let you create customizable review invitations, share ratings and reviews on social media, and link review information to your internal business organization systems.

Benefits of Trustpilot:

  • Over 500,000 websites are rated on Trustpilot.
  • Trustpilot uses its own review system to rate its website. Based on about 136,000 reviews, Trustpilot is rated 4 stars out of five.
  • Trustpilot has advanced SEO features that help your website rank college on SERPs when customers leave reviews for your visitor.
  • Trustpilot can be integrated with Shopify, Magento, and MailChimp.

5. TestFreaks

Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect client reviews and write seller reviews to complement them.

Another absurd addition? Its question and reply feature, which lets prospective customers post questions and receive answers directly from your customer service team.

TestFreaks customer review site

Benefits of TestFreaks:

  • TestFreaks has 100 million crawled reviews from over 15,000 sources.
  • TestFreaks provides a content moderation team that analyzes content in over 20 languages.
  • TestFreaks has an import feature where you tin can upload external customer reviews into its website.

6. Which?

Which? is an independent consumer review organisation that tests and reviews products and and then writes nigh them. Unlike Angie'due south List, information technology's the folks at Which? who write the reviews — non the customers. They don't take submissions for product testing or survey inclusion, but they do encourage people to let them know about their products and services by emailing brcpress@which.co.great britain.

While this leaves less room for you to influence whether your products end up on their site, it'south however worth knowing about and checking in on this pop site, especially if you lot have customers in the U.K. The website has product reviews for everything from dishwashers and tablets to cars and credit cards. It tests and reviews all these products, and and so writes about both its methodologies and results. It also surveys customers for things like the best and worst firms for customer service.

A lot of its content is free, but customers can become members for £10.75 per month to get admission to a "Best Buys" and "Don't Buy" list, the latest reviews of products from its test labs, and admission to its consumer legal advice service.

Benefits of Which?:

  • Which? offers more than 8,000 free reviews.
  • Which? tests and reviews more than iii,600 new products every yr.
  • To testify that it'due south impartial, Which? provides a video that shows users how it tests and reviews each product.
  • Which? is 100% independent. It doesn't accept freebies from production articles or retailers so its reviews remain unbiased.
  • Which? offers a "Safety Alert" feature that notifies users when a product is deemed unsafe. In that location's also a "Brand Warning" feature that lets you know if a make has a history of creating dangerous products.

7. Consumer Reports

A nonprofit organization, Consumer Reports is an independent product-testing organization that runs unbiased tests to rate and recommend products. It has reviewed over 7.7 million products, accept no advertising, and pay for all products that information technology tests. (Fun fact: The visitor buys and tests lxxx cars each twelvemonth!) This is most every bit legitimate as it gets. As such, there's not much you can do here "except" if you sell a product, make sure it's really, really adept.

Consumer report customer review site

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If nothing else, you could take this website as a lesson in splendid content creation. For each production it reviews, it provides the review criteria, production overviews, a buying guide, and social sharing buttons. It's all quite comprehensive and, well, helpful. Pretty much the key to great content, am I right?

Benefits of Consumer Reports:

  • Consumer Reports has over 63 testing facilities — including its 327-acre car test center.
  • Consumer Reports has spent over $30 1000000 on testing and rating products.
  • The company plans to test more 8,500 new products in 2021.
  • There are over 8 product categories to choose from — each having several subcategories within them.
  • Consumer Reports provides an overall score for each product, and then yous know exactly how it compares to other products in its category.

8. Consumer Affairs

Consumer Affairs is a for-profit system that reviews companies using an "overall satisfaction rating." This average is scored on a 1 to v-star scale that's updated every time a new review is submitted. Each company'southward page provides a listing of all its reviews, which includes the consumer's star rating as well as a short explanation for its score.

Consumer Affairs as well allows users to submit review recordings, which are two-minute videos where people talk virtually their experience with a brand. This makes the review much more compelling because you can actually see the person talk and express their genuine feelings about the company.

Benefits of Consumer Affairs:

  • Consumer Affairs offers a "trending" department where you can view its lastest and most popular reviews.
  • Consumer Affairs provides a demo for brands looking to buy a subscription to its service.
  • The "Review Feed" feature allows you lot to research all of your customer reviews in one, scrolling feed.
  • Consumer Affairs has a "Video Review" option where customers can record themselves giving a review.

nine. TripAdvisor

If you're in the travel, hotel, airline, amusement, or eatery industries, you'll want to check out the reviews on the popular website, TripAdvisor. As the largest travel site in the earth, it has over 225 million reviews, opinions, and photos taken past travelers. It also has some awesome content on low airfares, travel guides, rental listings, and communication forums for pretty much every location in the world yous could perhaps imagine. A lot of people look at that place before booking a trip.

The key to a successful contour on TripAdvisor is making it as shut to the top of the popularity index as possible, and then that people searching for information in a specific identify come across your listing. According to TripAdvisor, the popularity ranking algorithm is based on three key components: quantity, quality, and recency of reviews. Here'due south an excerpt of the advice they requite businesses looking to ameliorate their ranking:

"Quantity: Ask your guests to write reviews, and employ our direction center tools to remind them after they bank check out. Offering incentives for reviews is against the rules, though — accept a expect at our policy to brand sure you lot empathise what is and isn't okay.

Quality: Guests who enjoyed first class hospitality and a memorable feel are more than probable to write positive reviews. Monitor what previous reviewers take written to encounter what worked and did not work best for your belongings so you lot tin can maintain and improve your service.

Recency: Recent reviews factor more strongly on your popularity rankings and older reviews accept less affect on a hotel'due south ranking over time. Once again, encourage guests to write reviews to keep fresh content rolling in."

Benefits of TripAdvisor:

  • TripAdvisor has nerveless over 887 million reviews for 8 million companies.
  • TripAdvisor Plus gives you access to discount hotel pricing for over 100,000 locations.
  • The average TripAdvisor Plus member saves about $350 the kickoff time they use their membership.
  • TripAdvisor Business Advantage showcases your visitor's best reviews so customers see them first when reviewing your profile.

10. Yelp

Yelp is a gratuitous review site that lets consumers rate businesses on a 5-star scale. Any business tin gear up a profile on Yelp for gratuitous, and users can set their ain free profiles to review a business. Yous're gratuitous to respond to reviewers, too, only we recommend taking a counterbalanced and polite arroyo to any negative reviews you receive, equally Yelpers are in a pretty tight-knit community.

Yelp has also come under fire over the by few years for some slightly shady practices, like incentivizing businesses to annunciate with them in exchange for gaming the search results for their concern ("Pay us money and nosotros'll push bad reviews down!"). Savvier consumers take learned to look at Yelp reviews as a whole and with the reviewer's clout in heed, instead of getting turned off by a business considering of one bad listing.

That being said, it's nevertheless to your benefit to get a abiding stream of positive online reviews coming to your concern' Yelp account so happy customers are ever at the meridian of your review feed — especially if y'all're a location-based business. Yelp profile information contains things like store hours and location information, then your profile will ofttimes turn up when people Google your business organization.

Benefits of Yelp:

  • Yelp has roughly 184 1000000 monthly users worldwide.
  • Anyone can sign up for Yelp and information technology's adequately piece of cake for customers to go out a review — making it a good source of customer feedback.
  • Yelp users are a tight-knit customs. Agile users will provide a lot of detailed feedback for your business concern.
  • Research shows an increase of one star in your Yelp rating can increase revenue by 5-nine%.

11. Citysearch

Citysearch has all of the functionality as the other review sites in this category, but what makes it unique is its "best of" winners that you lot can search for in each city. For case, if y'all're a french fry lover like myself, you can search for "the best french fries in Boston," and Citysearch will give you a list of restaurants with excellent fries.city search customer review website

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Benefits of Citysearch:

  • Citysearch uses a bi-modal, thumbs upwardly/thumbs downward rating system. This is calculated based on the percentage of users/scouts that have recommended the business.
  • Cityseach has over xx categories to browse through. Each one shows results filtered to the location that you specify.
  • Users can write only i review per business. This prevents fake or unfair reviews and keeps ratings accurate.

12. Google My Business

You know those reviews that evidence up when y'all search Google for a business concern? Yeah, those things are on this list in a big fashion.

Google's Pigeon algorithm update uses altitude and location ranking parameters to evangelize improved local search results. And so, in order for your business' website to be properly optimized for search, yous'll want to set up verified accounts with local directories — especially Google's, called "Google My Business." Getting reviews, comments, pictures, and then on, especially on Google, can give you a boost in search. Only verified local Google+ pages can answer to reviews.

An added bonus? Google Maps pulls that information and those reviews into the app, so having a lot of content in there will make your business look more reputable.

Benefits of Google My Business:

  • Google is the world'due south largest search engine and controls over 90% of the search engine marketshare.
  • Google can localize your review search, significant it will only evidence results for businesses located in the surface area that you searched.
  • Information technology'due south free to create and customize your Google Business Profile. Setting upwardly only takes a few minutes.
  • Virtually ten% of Google's search algorithm is influenced by Google Reviews. The more than positive reviews that you accept, the higher your business will rank on SERPs.

13. Yahoo! Localworks

Similar to Google My Business concern reviews, Yahoo! Local reviews allow users postal service reviews of businesses with a five-star rating system. Hither'south what the results might await like:

According to Statista, Yahoo! still receives about 3% of search engine share. So while you lot might not want to invest time figuring out the intricacies of Yahoo!'south algorithm, obtaining some favorable reviews on the Yahoo! Localworks sure couldn't hurt for that 3%.

Benefits of Yahoo! Local Listings:

  • Yahoo! Localworks integrates other popular review sites into your concern profile. That way, you lot can meet all of your customer reviews in one identify rather than having to log into separate accounts.
  • When you update your business data in Localworks, it updates your company profile on all of the customer review sites that you accept linked to your account.
  • Yahoo! Localworks triggers a notification every time a customer leaves a review, making it easier to respond quicker to negative reviews.

14. Influenster

If y'all sell consumer products, Influenster is a review site you'll want to make certain you lot've covered.

influenster customer review site

Influenster features customer reviews and news about consumer products — primarily skincare, beauty, makeup, pilus, and other health and torso products. Visitors can search the site by make name or by a specific product they're looking for, and Influenster links to websites where visitors can buy the products.

The reviews are comprehensive and feature lots of detail and images to accompany them. And so if y'all're in the beauty business, consider directing your shoppers to review your products on Influenster to help concenter new customers, besides.

Benefits of Influenster:

  • In that location are over six million users who are actively leaving reviews on Influenster.
  • Influenster users have left over l meg organic reviews on the website.
  • Influenster sends its users "VoxBoxes" where they can test out new products for free.
  • Influenster helps businesses create "sampling campaigns" where y'all send users a sample of your product so follow up later on to sell them the consummate version.

Review Websites for B2B Companies

xv. HubSpot'southward App Market

HubSpot'due south App Marketplace is a infinite where businesses can browse through extensions, tools, and apps that connect to their HubSpot account. Some apps are congenital past HubSpot, while others were designed past partners and third-party organizations. Offer all of these tools in one identify makes information technology easier for HubSpot users to add together new features to their accounts that may not be included with their subscription.

HubSpot's App Marketplace customer review website

The overnice function well-nigh this customer review site is that it's categorized based on the product you're looking to install. In that location's private sections for Marketing, Sales, and Service tools, every bit well equally other sections like finance, workflow integrations, popular apps, and more.

Reviews are rated on a five-star scale and customers accept to reply questions like, "What did you like about this product? What did you dislike about it?" and "What problem did this production solve?" These questions provide more than context into the review so yous know exactly why a client rated a business concern or production the way they did.

Benefits of HubSpot App Market place:

  • In that location are more than than 500 apps featured in HubSpot'due south App Marketplace.
  • Production pages not only listing reviews, but as well pricing info, notable features, and account requirements for downloading each tool.
  • Customers have the selection to upvote reviews that they detect helpful.
  • The reviews on this site provide "quality ratings" for features like ease of utilise, functionality, purchase value, and customer support.

16. FinancesOnline

FinancesOnline is one of the fastest-growing platforms for B2B & SaaS software reviews, with more than 2,800,000 visitors every month.

Information technology gathers thousands of user reviews every month, with each reviewer authenticated via LinkedIn to ensure simply bodily users share their feel with the community. User reviews are based on detailed surveys, which offer a really in-depth expect at each tool. Algorithmic analysis is as well a foundation for quarterly reports in the most popular categories.

To balance the user perspectives, each review also includes a detailed analysis prepared past the internal team of B2B software experts, who analyze key usability factors such as features, integrations, mobile back up, etc. This evaluation is then combined into the unique SmartScore™ system, which gives readers an easy reference on what the experts' community thinks most each business concern solution.

As an added bonus, the production pages rank high in Google, so getting a few positive user reviews on their site could exist beneficial for your make recognition.

Benefits of FinancesOnline:

  • FinancesOnline has roughly three 1000000 visitors to its site every month and over ten thousand detailed company reviews.
  • The SmartScore organization grades products on several factors including functionality, collaboration features, customization, ease of use, and more than.
  • FinancesOnline uses a customer satisfaction algorithm that calculates an overall score for a business organization based on reviews, comments, and opinions that are posted on diverse social media channels.
  • The "Verified Quality Seal" let'due south users know that a business or product is reliable and trustworthy.

17. Compare Military camp

Compare Army camp is a B2B review site that deals primarily with business software. If you're looking to introduce a new tool or arrangement to your company, Compare Camp tin can assistance you pinpoint the exact software that'southward right for you. Not simply does this site show y'all how other people experience most a specific product, but it also lays out the central benefits of the product also every bit any new trends that may be occurring in that particular industry.

When you first navigate to the site, Compare Military camp provides you lot with a list of software categories to choose from. Afterward you lot select a section, it gives yous a description of the category along with a detailed list of product and company options. Compare Camp likewise explains whatsoever varying types of products inside that section also as the top features you should wait for when buying that software. It'south a very handy guide to have especially when you're because a product that you oasis't purchased before.

Benefits of Compare Campsite:

  • Over 100,000 companies use Compare Military camp every month.
  • There are over 25 product categories to cull from, including CRM Software, Sales Software, eCommerce Software, and more than.
  • Each category provides a "Top ten" list of the best software available in that section.
  • If you're not familiar with a production, each category provides a cursory description of what the software is and why y'all might want information technology.

xviii. G2 Crowd

If your business sells software, you'll want to be sure you lot take a presence on G2 Crowd. Every month, more than 5 million people looking to purchase software read the one+ meg user reviews on this website so they can brand better purchasing decisions.

G2 Crowd customer review site

G2 Oversupply operates kind of similar Yelp, simply in a specific niche. Companies are reviewed on a five-star scale, and reviews cover everything from setup and ease of utilize to security and support. Reviewers answer questions like "What do you like all-time?"; "What practise yous dislike?"'; and "Recommendations to others considered the production." Also, yous can upvote and downvote others' reviews.

Benefits of G2 Crowd:

  • There are nearly i.4 million reviews featured on G2 Crowd.
  • G2 Oversupply offers a video review option where users tin record themselves leaving a review.
  • When a client leaves a review, yous tin can see whether the customer is a verified user and how active they are on the platform.
  • G2 Crowd allows businesses to request reviews from customers. This helps you build a puddle of customer reviews for your company.

xix. TrustRadius

Similar G2 Crowd, TrustRadius is an online review site for software businesses. Reviewers on the site are authenticated via LinkedIn to make sure they're users (although the reviews themselves can still be bearding), which allows users to see what their LinkedIn connections are saying about detail pieces of software on TrustRadius. This adds a layer of trust for someone reading the site.

You tin utilise the site to browse reviews of individual companies, or compare ii companies side-by-side to compare their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers.

In addition to the company reviews, TrustRadius has put together a whole agglomeration of buyer guides for categories including talent direction software, concern intelligence software, core Hr software, social media, and A/B testing to help people find the right product for them based on hundreds of reviews and user ratings.

Benefits of TrustRadius:

  • In that location are over 300,000 customer reviews posted on TrustRadius.
  • TrustRadius does not sell leads or ad placement. This keeps reviews unbiased and vendors can't skew results.
  • TrustRadius reviews are more in-depth. On average, each review has more than than 400 words.
  • Each customer review is vetted by TrustRadius' enquiry team and is evaluated for quality, depth, and detail.

xx. GoodFirms

GoodFirms is a B2B research and review platform that focuses on connecting service seekers with the correct software and service providers.

good firms customer review site

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GoodFirms analyzes the top-performing companies and software solutions based on three of import pieces of criteria: Quality, Reliability, and Ability. These metrics are further segmented into authentic feedback by customers, a portfolio of the visitor, its market penetration, years of experience, and serviceability. The companies are then ranked based on their cumulative inquiry scores. GoodFirms offers quick filters to sort the service providers by their hourly charge per unit, location, and number of employees.

Benefits of GoodFirms:

  • GoodFirms has over 30,000 customer reviews and 60,000 business profiles on its website.
  • GoodFirms offers a discussion platform where customers can grade an online community and talk almost specific products and brands.
  • GoodFirms provides over one thousand unique case studies that outline new trends and technology emerging in your industry.
  • When searching for a specific visitor or product, customer reviews tin be filtered by device, location, and manufacture.

21. Salesforce AppExchange

Have an app on the Salesforce AppExchange? Then you lot'll want to keep track of your app's ratings and reviews there.

Reviews are based on a 5-star rating system, and each app has reviews listed with the most helpful positive review and almost helpful negative reviews first, followed past all reviews, from which users can filter by rating, date, and helpfulness. This customer review site has embraced transparency, letting users access thousands of reviews and see the number of downloads with just a few clicks.

Benefits of Salesforce AppExchange:

  • There are over five thousand products that are listed in Salesforce AppExchange.
  • This site features a alive chat option where you lot tin can speak with someone if you have questions near a business organization, product, or review.
  • Users in Salesforce AppExchange can annotate, similar, and report other client reviews.

Client Review Sites for Both B2B & B2C Companies

22. Better Business organisation Bureau

A nonprofit site, the Amend Business Bureau (BBB) evaluates all types of businesses against a prepare of all-time practices for how businesses should care for the public. It doesn't directly recommend or endorse any businesses, products, or services; it but provides the public with information about businesses, and whether they have met the BBB'south accreditation standards. It will also review both accredited and non-accredited businesses.

A business' contour listing on the BBB contains general overview information, like a short company bio and the company'due south accreditation status, a history of any complaints made most the business and whether they were resolved, client reviews, and the BBB's A - F rating of the business.

Benefits of the Meliorate Business Bureau:

  • There are more than 5.4 million business profiles listed on the Better Business Bureau.
  • As a regime-sponsored organization, you lot tin trust that its reviews are unbiased.
  • Attaining your BBB accreditation shows that your business is reliable and trustworthy.
  • Last year in the The states, BBB reviews were accessed more than than 120 meg times.
  • 85% of consumers prefer to do business with a company that is BBB accredited.

23. Glassdoor

Glassdoor is an employee review site that helps anyone — from prospective employees to prospective customers to investors — get an idea of what a visitor is actually like from the within. In other words, it helps measure the more qualitative factors of things similar valuation.

glassdoor customer review website

Employees tin share what information technology's like to interview and work at their companies, and the site shows visitors which companies are rated highest by their employees. Many employers use it to build their employment brand so they can target and recruit candidates, but you can also employ the reviews to share ideas internally for improvement among your management squad.

Creating an employer account is gratis, and it'due south like shooting fish in a barrel to rails and answer to reviews. For instance, you can set up alerts so you get an e-mail each time a new review is posted and then you tin acknowledge and respond to each one.

Benefits of Glassdoor:

  • There are nearly ninety million reviews, salaries, and insights listed on Glassdoor.
  • Over lx million people use Glassdoor every month to research a visitor or provider.
  • Reviews are left by employees who have experience working with that company.
  • When a company responds to a review, it shows yous the proper noun of the employee also equally their job championship.

24. Manta

Manta is a customer review site that primarily features small- to medium-sized businesses. Rather than displaying the top customer reviews right away, Manta organizes search results based on the relevance of your keyword. So information technology displays the listing of companies with their contact information, and so users can quickly connect with a business organisation.

Manta is unlike than nigh review sites because it focuses more than on connecting people than it does on reviewing products and services. To discover client reviews, you need to select a business, get to their individual listing page, and scroll past their features and products earlier seeing a review. That way, customers employ the reviews every bit 1 of the final selling points for purchasing a product or service.

On Manta, the goal is to rank your concern as high as possible for each relevant keyword that users can search. So long as your company is in the top search results, you lot'll have a college chance of connecting with leads using this site.

Benefits of Manta:

  • Manta has data on 35 1000000 businesses spanning beyond 149 countries.
  • Every month, Manta adds 14,000 new listings to its website.
  • It's easy to leave reviews on Manta. You merely fill out a star rating and write a brusk clarification justifying your rating.

25. Capterra

If yous're a SaaS business, Capterra is a review site that evaluates software sold past B2C and B2B companies. It has an like shooting fish in a barrel-to-use internal search engine which lets users search for software based on industry, company, or software blazon. In one case a search processes, Capterra displays a list of companies relevant to your keyword and a cursory summary describing their product(s).

Capterra customer review site

Users can also compare products on the site. Capterra has a "compare to" feature which lets you select up to iv companies and displays the benefits of each side-past-side. You tin can see everything from ease-of-utilise to the quality of their customer back up, all in i comprehensive view. This makes it piece of cake and efficient for users to detect software that best fits their needs.

Benefits of Capterra:

  • There are over 1.five million validated customer reviews posted on Capterra.
  • Capterra provides 800 categories to choose from every bit well as reviews for over fifty 1000 products.
  • Before clicking into a review, Capterra provides a brief overview of the company, its products, and its mission.
  • Capterra provides a pros and cons list for each business profile. This gives users a snapshot of the best and worst features for each company.

26. HundredX

HundredX is a review site and a customer service tool. Businesses create an account on the website and enquire customers to exit feedback after working with them. HundredX streamlines the procedure by providing tools that automatically transport out surveys and collect feedback on behalf of the business. With this site, customer services teams don't have to manually seek out reviews or scan 3rd-party sites to obtain customer feedback.

The benefit of signing up for HundredX is the reviews are individual. If you lot get a bad review, leads can't see that feedback and be influenced by the negative comments. This gives your company a adventure to correct your mistake before losing potential customers.

Benefits of HundredX:

  • HundredX provides profiles for over 1,600 businesses spanning across more than than 60 unique industries.
  • HundredX offers incentives for users to get out reviews. Roughly xc% of its users participate on a regular ground.
  • HundredX's tools helps you create an automated system for creating surveys and collecting customer reviews. This provides an ongoing stream of feedback as y'all continue to grow your customer base.

Other Places for Consumer Reviews

Online reviews as well exist on sites that aren't necessarily built only to publish online reviews. Some businesses use their social presence and website to encourage online reviews ... and some brands just get them unsolicited, for improve or for worse.

Hither are some sites that, if you lot choose to (delight, choose to) can serve as additional hubs for online reviews. And they're crawly, because they have enormous reach, and you have some — if not entire — command over these properties.

27. Facebook Ratings & Reviews

Did you know there'southward a place on Facebook for fans to get out ratings and reviews of your business concern? There sure is ... it'south named, aptly, Facebook Ratings & Reviews. It appears on the left-mitt side of your Facebook Page, and you tin can't move or remove information technology like y'all can other parts of your Page.

Facebook customer review site

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Anyone logged into Facebook tin can mail service a rating or review of a concern. All they have to do is go to the Reviews section of your Page, click the grayness stars to choose a rating, and then write an optional review. They can make that review public, visible to friends, or visible only to them.

Benefits of Facebook Ratings & Reviews:

  • There are more than 2.7 billion users who are active on Facebook each month.
  • To collect reviews on Facebook, all you need to do is set upward a Facebook Business Contour.
  • ii/3 of Facebook users visit a local business concern's Facebook Profile at least one time a week.
  • Facebook is a platform designed for advice. This increases the hazard of having productive conversations with those who exit a review for your business organization.

28. Twitter

The ridiculously fast-paced nature of Twitter makes it seem similar a weird place to try to accrue reviews. Merely while users might non ever search for reviews directly on Twitter (unless y'all started some kind of review hashtag, perhaps), tweets are still indexed in search results. That means a user's tweet, whether complimentary or less-than, could pop up in the SERPs when someone'south searching for reviews on your business.

Not only that — there are things yous can actively do with the positive tweets coming at you lot. For instance, we tested the element of social proof on conversions hither at HubSpot, attaching three tweets that gave positive reviews on an ebook nosotros were promoting at the fourth dimension. Guess what happened? The CTA with the three tweets converted better than the CTA with no tweets. If you first to "Favorite" tweets that could serve equally positive reviews in the future, it'll be easier to find them when you want to employ them in your marketing.

Benefits of Twitter:

  • In that location are over 186 meg daily agile users on Twitter.
  • Twitter lets you communicate both publicly and privately with users. This ways you tin answer to customers on your feed, but also move the chat to straight messaging if needed.
  • Feedback on Twitter is very immediate. When customers want to phonation an opinion about your business, they tin can do it almost instantly on Twitter.
  • Twitter reviews are qualitative. You lot don't have to worry about an overall rating or satisfaction score when customers leave reviews.

29. Foursquare

Yes, people notwithstanding use Square. In fact, a ton of people are notwithstanding using it: In January, Foursquare was racking up 55 million monthly active users (MAUs).

Not simply can you cheque-in to dissimilar locations and businesses using the app, y'all can also leave reviews on Foursquare — making it another interesting platform where your brand or business could exist discovered past potential customers looking for suggestions — and five-star reviews.

foursquare-customer-review-sites

If your business depends on walk-in pes traffic — restaurants, coffee shops, shopping boutiques, etc. — brand certain your Foursquare business profile is filled out and updated so people tin can observe you when they go to check-in — and then enquire your visitors to review you lot at that place.

Benefits of Square:

  • There are over 55 one thousand thousand monthly active users on Foursquare.
  • Over two million businesses are using Foursquare to connect with customers.
  • Square provides marketing tools for your concern. You can give special promotions and discounts to existing customers besides equally provide tips for new users who are visiting your business organization for the commencement time.

30. Superpages

Superpages lets y'all search for businesses based on their distance from you, overall rating, industry subcategory, online videos, and even promotional coupons.

Once you find a visitor that you similar, this site shows you where the business is on the map besides as a review summary outlining all of the reviews left for the organization. Visitors can chop-chop appraise what other users are saying about the business and use the coupon links to get the aforementioned deals equally other customers.

Superpages-review-site

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Benefits of Superpages:

  • Customers primarily apply the map/location features to search for businesses. This is ideal for small- to medium-sized businesses that many simply exist located in a few areas.
  • Each visitor profile has a "view services" tab that explains exactly what the organization has to offer.
  • Superpages provides a service that evaluates your brand's online reputation for free.
  • Superpages is centered around local participation. So, you can trust that reviews left for your business are coming from customers in your surface area.

31. Top X Reviews

It's hard to resist a good top 10 list. Tiptop Ten Reviews satisfies this craving by giving visitors a list of 10, detailed reviews for every post on the site. These posts accept a wide topic range likewise, touching on everything from mattresses to landscaping to laptops.

Top-Ten-Review-Site

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In that location's as well a "trending" bar that shows y'all categories that are currently popular on the site. Every bit a business concern possessor, this tin give you an idea of what consumers are ownership more of at that particular moment.

Benefits of Top Ten Reviews:

  • Top Ten Reviews has reviews for products ranging everywhere from gas-powered lawnmowers to eyeglasses.
  • Each review has an "our verdict" section that summarizes the pros and cons of each product as well equally whether or not the website would recommend information technology.
  • For each product, Top Ten Reviews provides the latest deals available and links users to where they can find them.
  • Top Ten Reviews are very detailed. They have sections outlining the product'south features, its specs, overall functioning, user testimonials, and more.

32. Your Own Website

Finally, the one place where y'all have full and utter command: your website. Information technology'due south an first-class place to publicize reviews yous receive (perhaps embed some of those tweets you favorited?).

You lot could carve out a department of your website dedicated just to reviews and testimonials, and even include a form and so happy customers can submit their unsolicited reviews.

Only if you're actively campaigning for positive online reviews and you encounter happy customers who want to leave you a positive review but don't have accounts on sites like Yelp, Angie'southward List, or Google, it'due south handy to have a place on your website to publish their kind words. Consider adding testimonials to landing pages and product pages, too.

Benefits of your own website:

  • You have complete control over the format and rating arrangement for your reviews.
  • You can dictate which reviews you want to publish on your website.
  • Having reviews on your website is timely. People browsing your site can read your positive reviews as they're shopping for your products.

Which customer review site is best?

The like shooting fish in a barrel reply is all of them. The correct respond is a picayune more subjective.

The best customer review site for your business will exist whichever one(southward) your customers are using most. The more reviews you obtain, the more you'll larn about your business and how customers experience most you.

Choose a handful from the list to a higher place and get started collecting reviews that can assistance improve and grow your business.
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Originally published Aug xi, 2021 5:00:00 PM, updated August xiii 2021